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Reselling: how buying at wholesale actually works
Resellers
2 May 2026

·

5 min read

Reselling: how buying at wholesale actually works

A good number of the shops you have seen are already buying from us. Here is the arrangement in full.

The arrangement in one paragraph

You sell. We supply. Your customer pays you at whatever price you set, you pay us the reseller rate, and we do the actual work of buying the plan at the regional price and putting it on their account. You never hold a card, manage a region, or babysit an account.

What you are actually buying

Not a discount code. The thing being sold to a reseller is the operational side: the payment methods that read as local, the regions, the accounts, and four years of knowing which routes are currently working. That is the part that is hard, and it is the part that quietly breaks for people who try to run it themselves.

The margin

Reseller rates sit below the public list, far enough below that there is real margin in it rather than a token gesture. The exact rate depends on what you carry and roughly what volume you expect, which is why it is quoted rather than published: a shop moving a handful of orders a month and one moving several hundred are not the same conversation.

Tell us both of those things and rates come back the same day.

The warranty travels with the product

This is the part new resellers underestimate. Your customers get the same cover ours get. If a plan stops working inside its term, we replace it, and you are not the one improvising an explanation to an angry customer about something you cannot see and cannot fix.

It is also the thing that decides whether a reselling shop lasts. Nobody fails because their margin was two dollars thinner. They fail because six customers had a problem in the same week and there was no supplier behind them.

Supply that holds

Four years without running dry. When you have your own customers waiting, that matters more than price, and it is worth asking any supplier you are considering how long they have been going and what happened the last time a route closed.

If you have never done this before

Say so. We have helped plenty of people open their first shop, and the honest advice at the start is usually to carry three or four products rather than the whole catalogue, learn what your customers actually ask for, and expand from there.

The reseller page has the request form. Include the products you want to carry and the volume you expect, even if the volume is a guess.

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Questions people ask

What do I need to start reselling?

A way to take orders and payments from your own customers, and a rough idea of the products you want to carry and the volume you expect. No stock, no cards, no regional accounts. Those are the parts we hold.

How much cheaper are reseller rates?

They sit below the public list by enough to leave real margin. The exact figure depends on the products and the volume, which is why it is quoted per shop rather than published as one number.

Who handles it when a customer has a problem?

We do. Your customers get the same cover ours get, so a plan that fails inside its term is replaced by us rather than becoming your support problem.

Ready when you are

25 products, all at regional prices.

Prepaid plans, one payment for the whole duration, delivered in about 15 minutes. Over 2,000 five star reviews say it works.

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